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The State of Social Media in 2015

Econtent When you were a youngster and wanted to meet new people and make friends, you had to travel to an event such as an ice cream social. Today, connecting with friends can be accomplished...

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Three Myths About Programmatic Native Advertising

MediaPost There has been a lot of discussion about the merging of native advertising and programmatic buying since the launch of the Facebook Exchange (FBX) two years ago. With the creation of FBX,...

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6 Ways To Use Psychology To Boost App Engagement

The Next Web Everyone is different and so are your users and customers. More and more apps are starting to use psychology in their attempt to boost app engagement and retention, and understanding how...

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Take two steps back from journalism: What are the editorial products we’re...

Nieman Lab The traditional goal of news is to say what just happened. That’s sort of what “news” means. But there are many more types of nonfiction information services, and many possibilities that few...

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Why Social Media Advertising Is Set To Explode In The Next 3 Years

Marketing Land Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that...

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Power of Knowledge

The results find that IT decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process. This white paper will: Explain the challenges IT...

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From Proxies to People: Why Third-Party Data Isn’t Enough

Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices. Publishers, partnering with third-party data partners, layer...

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Not All Social Media Platforms are Equal – How to Pick the Ones That Work for...

Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. That figure stands at 89% for young ’uns, or users from...

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Content Strategy: Think Utility Before Customization

For a company with dozens of product lines, numerous possible personas, and a global presence, developing content can be a daunting venture. The number of permutations for information types and...

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Millennials’ Technology Habits Will Change Direct Marketing

Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct marketers who have constructed an email program to address...

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